The Internet, with its innate characteristics of being scalable, interconnected, and interactive, has allowed brands and organizations to reach out to the entire world and discern the interaction of different entities with one another. This has necessitated an overall reorientation of the way businesses approach marketing. This has also given rise to the necessity and emergence of Social Media Marketing. Social media marketing has become the de facto means of communication for consumers and organizations alike, affecting a wide range of activities such as branding, public relations, social sharing, follower management, and the like.
The social media landscape is afflicted with a number of social platforms, each one having its own strengths, defining, and identifying characteristics. Choosing the right platform for your business is crucial for achieving your marketing goals. However, in this world of internet and digitization, there is an ever-increasing array of social media content that is being accessed by billions across the globe, of which a significant portion is also relevant to your business. But how do you achieve reach and engagement and stand out in the clutter of social media platforms?
Below we have listed out some of the best social media networks for business marketing that are used widely by entrepreneurs and business owners:
A mammoth, the largest of them all. Facebook, which started as a private social network for students at Harvard, has grown to become the most influential social media platform in the world. In addition to being the most widely used, it also offers a number of marketing options for enterprises, businesses, and individual marketers alike. Not to mention the fact that it has over 1.6 billion active monthly users. Recently undergone a facelift and re-design, albeit, for the better for businesses, the Facebook fan pages have now become more interactive and user-friendly, empowering business owners to effectively and efficiently market their products or services and always keep the consumer at the forefront of the engagement.
Though it requires a little time and effort to create original and engaging content, a Facebook business page is an excellent marketing tool that will help you get exposure to a diverse and niche audience of potential customers. Facebook also boasts a powerful, fully-featured, self-managed ads platform that allows you to reach target audiences using a wide range of demographic and interest criteria at an affordable price.
If you are a business, and if you aren't engaging your audiences on Facebook, you are missing out on one of the most influential marketing channels available to you.
Twitter, as a brand and platform, has grown to become a formidable social media platform. Perhaps its most widely used and acknowledged feature lies in its real-time information sharing. Twitter is the perfect social network for quickly sharing your content and staying in touch with your audience on the go. It is also a great way to engage and get active discussions going. From political and cultural icons to business gurus, world leaders, corporations to a diverse range of consumers, Twitter now has over 330 million active monthly users. This gigantic number offers any business or enterprise the chance to communicate their content in a unique voice.
As far as visual social platforms go, Pinterest is an excellent marketing tool for any business that deals with products and services that are meant to be visually appealing or suggestive. Promoting products such as fashion or interior decor in a picture or video-rich form is a good idea. It is also a great platform for promoting travel and tourism-related products. The engagement opportunities via the Pin Sharing aspect has made it the top social platform for selling visually based products.
With over 675 million active monthly users, LinkedIn is an excellent professional network of businesses, organizations, and professionals from around the world. It is primarily used for sharing professional content and news and has become of the best social networking tools for small and medium-sized businesses all the way up to large corporations. This is because of the fact that the platform has a very strong profile-based approach. LinkedIn is one of the few platforms that offer sponsored advertisements for business marketing, and that, too, at an affordable price, and it also happens to have a highly effective lead management system. This, combined with its strength as a professional networking platform, makes it an extremely powerful tool for business and organization marketing. Many consider the social networking capabilities of LinkedIn for B2B as one of the premier options when it comes to online social marketing platforms for businesses.
If you are a business owner or an enterprise, it is crucial that you invest in efficient and result-oriented marketing tools to be able to achieve your targets and goals. However, it is imperative that you choose the platform that is most relevant to your brand and its marketing strategies in a professional manner. These four social media platforms, Facebook, Twitter, Pinterest, and LinkedIn, are well-established names and will surely help you get your marketing campaign off the ground. Frankly, if you own a business of any kind, you should make sure your business has a social media account set up on each of these social platforms to ensure your business can have a solid social presence.