What are SERPs? aka Search Engine Ranking Positions
What are SERPs? aka Search Engine Ranking Positions
When it comes to society these days, there is a time-honored tradition of just Googling it whenever we need a question answered. Given this digitalized age, with virtually instant access to a wide range of technology solutions at our disposal, it's easy to be lost in the crowd of information and miss out on a possible opportunity when it comes to business marketing. However, if you're the curious type, you might want to know what search engine ranking positions are and what makes some websites outrank others. What is it that makes a website appear higher up on the search engine result pages? And how do top-ranked websites achieve the coveted top spot in the search results?
So What are SERPs?
The acronym for Search Engine Results Pages, SERPs refers to the results displayed by a Search Engine after a user input a certain word, phrase, or sentence in the search box or bar. In essence, the SERPs are the actual search results of a search query. Ranking at the top of the search results has a major significance on a website's visibility, branded, and traffic.
Why are SERPs Important?
SERPs should be of little concern to you if you are just another Googler surfing the net for random information and happen to stumble upon this article. But if you are a marketer, an online business wanting to get the word out about your brand, website, or product/services... you'd be wise to become familiar with the terms and vocabulary. Why? Well frankly, it will affect a potential customer's ability to find your brand as well as their perception they may have on your brand. The impact high ranking SERPs can have on your website is huge and it can literally make or break your online marketing efforts.
In many cases, prominent ranks in the search engines translate to more customers. This whole era of online commerce is predicated on the search engine. It isn't just about putting your website on the internet, hoping that people will somehow find you. It's about going after relevant topics that'll bring in the right type of highly targeted traffic through proper keyword optimization implemented to increase ranking positions. It is akin to putting your business on the map, so to speak.
How to Rank in the SERPS
When it comes to ranking on the search engine, you have to be smarter, adaptive, agile, and innovative. You must go beyond your comfort zone and start investing time to learn search engine optimization or find a highly quality partner who does. SEO, since the dawn of internet marketing, has been the only go-to strategy for not just getting into the SERPs, but for staying there too. But it takes more than just telling Google or Bing about your website and listing a few keywords. It takes a focused and strategic effort as well a good bit of experience. Most of all, it also takes commitment. The days of SEO that was focused on keywords for search engines are long gone. Today the game centers around proper website design, content, user experience, social media, mobile optimization, and technical SEO aspects. If you can't get these elements right, you won't beat your competition.
Let's tackle the important elements of increasing website SERPs.
1. User Experience
User experience (UX), in layman's term, means addressing your audience, understanding their needs and requirements, and providing them with what they see as value. In SEO terms, user experience optimization (UXO) includes the actual content the website includes, how it is structured, the overall usability, and much more. After all, people who conduct Google searches do so because they are trying to find something. They are there to find a solution to a problem, an answer to a question, to be educated, and/or to buy something. Sometimes they are there to be entertained. In almost all cases they are there to be informed. It is up to marketers and webmasters to provide all the above in an effective way. Doing so with proficiency can increase the chances of your website climbing to the top-ranking positions.
If a website that is brilliantly built with proper content, allowing people to gather the info they need with minimal effort, then it's a well-optimized site. If a website looks and feels outdated, with poorly written and/or boring content, then it's not well-optimized and doomed to lose visitors, rank low, and lose credibility over time.
2. Social Media Optimization
Social media optimization (SMO) is about building awareness for a brand and its offerings on social media platforms, such as LinkedIn, Twitter, Facebook, and others. It is about expanding the reach and building up a connection. It is about getting your brand on the minds of your customers and creating brand recall.
3. Mobile Optimization
With the smartphone revolution and the world of apps, mobile optimization has taken center stage. Even Facebook and Google+ have incorporated mobile optimization into their brand presence. This is because 65% of all internet traffic is now driven by mobile devices (say that again). Mobile optimization doesn't just mean including a mobile version of your website. Instead, it means rethinking your business strategy and getting your website or strategy to fit on the mobile screen. It is about making your offering more accessible and convenient to smart devices.
Ranking up there in the SERPs is vital for your business. For if you aren't there, and if no one can see your website, how will you get visibility, how will you get conversions, and how will you turn into a recognizable business brand. But why SEO? Simply because influence is what gets you there, and SEO is the best way to influence. It goes further, however. SEO is what gets you ranked. Because without it, why would anyone look up your brand, or more importantly, why would Google even list your site in the search results?
SERPs are the brand's exposure. Search engines are the medium to show the world what you have to offer. And SEO is the catalyst that makes it all happen!
Conclusion: If you are concerned about your website's ability to rank in the SERPs, then you are already on the right path. Knowing what to do next, and what NOT to do, is extremely vital. The challenge for many businesses, webmasters, marketing agencies, and even well-versed SEO consultants is setting up a proper foundation in which to build the domain's SEO backbone on. At RankPivot we can help anyone with their website search engine optimization needs. Not only do we provide SEO services for businesses and websites, we are also highly dedicated to providing Internet Marketing Solutions to marketing firms and ad agencies as well.